I bet you never thought anything of a wasted potato other than the fact it was a wasted potato. Turns out they're quite a bit more useful than you think - potato starch is extracted from them and manufactured into a 100% compostable material, in this case, in the form of a mailing bag. Pretty handy for shipping your orders in, and easy for you to get rid of as they break down on your compost heap within 12 weeks. Who knew?

It's not just the mailing bags that are plastic-free. Nah-ah. We're trying everything we can to make a difference in bettering our planet. Our designs are printed using vegetable based, vegan-friendly inks on FSC certified papers. The alphabet cards are packaged in a 100% cotton bag (pictured above so you can see what a cotton bag looks like) and all of your orders are wrapped in Geami wrap, not just because it sounds fancy, but because this die-cut kraft paper means zero plastic waste.

Because it's not a nice thought that, if things carry on as they are, by 2050 there will be more plastic in the ocean than fish. Yuk.