There's a few things that make us, us.


Let's be playful
We discover new ideas through outdoor play 
Our woodland and safari jungle collections are influenced by the moments we spend together exploring and playing in and around nature. Long, cosy autumnal outdoor adventures inspire the earthy colours and neutral materials we choose for each of our products.

Let's be curious
We enjoy learning because we have fun doing it
As parents we know just how quick those early months and years fly by and how much our little ones are learning and developing within that time. Whether you're a little human or (trying to) adult, learning naturally stems from enjoying what we do. Learning, to us, should be a whole lot of fun and making memories as a family, which is why our playful animal characters are designed to fill your rooms with oodles of personality, encouraging imaginative story-telling play and learning through play as they take your little ones on the biggest adventures.

Let's be happy
We enjoy the little things in life
We appreciate the smallest things in every day; splashing in the bathtub, pancakes before dinner, a hot coffee (hey, we'll even settle for lukewarm). These are the things that make us happy while bringing us the best memories. This mindset influences the simple aesthetic of our products and our playful designs, encouraging creativity and excitement to want to play a little more and enjoy playtime together.

Let's be relaxed
We live a relaxed lifestyle
A slower style of living works for us. As we take a step back from the rush of everyday life we can enjoy the present moments, giving ourselves and our little ones the time to be curious, to contemplate and to wonder. Our collections are influenced by our easy-going lifestyle, bringing a calm, natural energy and slower pace to the spaces your little ones play.

Let's be friendly
We care about our planet
We'd like our little ones to grow up on a healthy and happy planet and that's why we like doing what we can to protect it. Along with our eco-friendly products and fully recyclable packaging, we show our commitment by giving back when we can. Thanks to you lovely people and all your orders, we are able to make regular donations to Ecologi which funds the planting, nurturing and protection of new forest habitats, and with every order placed through our website, a tree will be planted to help the reforesting project in Mozambique and the mangrove planting project in Madagascar. Take a look here to see more on how we're doing our bit to contribute to a greener world.